How To Use Promotional Products

If you have a small business, you might have considered some snazzy new pens or other promotional products to use as freebies or give-a-ways. Before you buy thousands of new pens, consider why and how you plan to use these items.

Consider the Point of Promotional Products

Promotional products are an excellent way to build a brand. Building a brand is a marketing term meaning you’re working to get the name and image of your company out among your market and clients. Just as anything in marketing, you want to target your promotions to the areas that serve you best. Car dealerships give away free key chains emblazoned with their logos. If a tech services company used key chains as a promotional product, they would have a questionable response – a promotional USB drive would be far bettered suited to the more technical company, for example.

Consider Your Market

To work with promotional products, you must consider your market and how your product would be used. The goal is to have your product be used many times a day or be seen frequently. If you suddenly realize you need some printing and happen to have the phone number of the local print shop on the pen you’re holding, you’ll be mighty tempted to just make that easy call.

Just as a promotional USB flash drive is perfect for a company whose clients deal with computers, files, transfers, media and all things techie, it would be an odd give away for a brake shop. Become your clients and think about what items would be used daily. For the brake and tire shop, a logo emblazoned pressure gauge might be more suitable.

Select Your Product

When just beginning with promotional products, you want to get enough to earn an ordering discount, but not so many that you can’t get rid of them. Pens, notepads and stress balls or other traditional promotional products can be used at almost any trade show or event. Other, more expensive and more precise promotional products should be purchased carefully to ensure you aren’t wasting money on surplus. It can be a fine line to walk. Remember, you can always order more, but you don’t want to waste the bulk discount by not ordering enough the first time around.

Distribute Wisely

If you have especially nice promotional products, consider them swag for the more prestigious client-potentials. You don’t want to be tossing around $10 freebies to the man on the street who might not have a clue about what your business does or why he’d ever need his networked serviced. Use pens for the masses, and save the good stuff for those who can make your product a true business investment.

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