How To Sell a Website
After you have made an established website, you have many options in which will allow you to turn a profit. If you’re looking for a long term cash flow you can get some money your site using Google Ad Sense or other pay per click companies, cpm advertising companies or by selling links for a monthly fee.
One method of getting quick cash is by selling the website. There are many ways in which you can make your site appeal to other webmasters and help you get a successful fast sale. Often, a quick in and out deal is the way to go.
The first thing you should decide when considering the sale of your website is the amount of money you would be happy with if someone was to offer you a ‘buy it now’ price. You need to consider the time and effort that has gone into the sites production and advertising as well as the sites overall profit on a monthly basis. Obviously the more money your site makes, the more it will be worth to someone. Another major factor that makes the site appealing to others is the amount of effort needed to maintain the website. By using a CMS (content management system) it will make it easier to update as you simply log into a user interface and add the content with out any FTP details being needed. You can also set multiple accounts up so you can have people updating your site without any risk of deletion.
There are many different websites in which you will be able sell your site, it’s always best to add it to as many different ones as possible giving the maximum exposure and more chance of selling. It’s very popular that you auction off your site, you basically set a starting bid and people will look through the description and statistics given and bid accordingly based on how much they are willing to pay for it. You can also set a BIN price (buy it now) so if the bidding wars get a bit too feisty then someone can grab it instantly if they believe it has great potential.
Site point is a great site as it attracts some of best successful sites up for sale and only interested people will bid on your site and not waste your time. You can also advertise your site on certain webmaster forums which sometimes does provide a successful sale but can also give you more trouble then its worth. Unlike on the official sites that sell thousands of sites on a daily basis, the forums will attract many people that are just interested in how you got it successful and intend on copying the content, niche and style which is why you should be careful about the sort and amount of information you give out to people.
When listing your website you should provide a full description about your site giving the age, the approximate amount of back links, any successful search results in the leading search engines, amount of indexed pages, the monthly income and any other information that will strengthen the image of your site. After you have listed your site you will get inundated with emails asking for details and a BIN price if not set. People will always bargain you down as they will never offer the opening asking price so you need to be strong and don’t let your hard work go to waste.
After the sale of your site you still have to be careful, even if you have received the money. There are people who make a living out of scamming people, always use a safe method of payment, although pay pal is widely used people can claim a charge back for up to 60 days after the sale which will be hard to prove if you’re selling electronic good such as a website as you have no psychical delivery. Do it in stages to ensure you will receive the whole amount, first you can send the domain over to their registrar and then once you receive the remaining amount, send them a zip file with all off data for the website and don’t forget to push any databases your website uses.
A recommended method of payment is escrow as they hold the parties payment until both sides are happy that they have received their share of the deal in which the payment will be cleared to the seller with no hassle and no risk to either party.
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Posted in Technology, World Wide Web
